Pockey Lam − Principal Consultant

Pockey Lam concentrates her practice in the areas of sales and marketing and business development in Greater China for 9 years.

EXPERTISE

BACKGROUND

Pockey co-founded and has been running dao² since its inception until early this year. Under Pockey's tenure dao² has invested in a joint-venture with a French Internet company, setting up a WOFE and now operating the business as CEO.

Formerly, she was the Vice General Manager of one of the largest manufacturer of corporate and business gift items in South China and managed a workforce of 500 people. During her presence in the company, she reallocated the factory, restructured the organization and workflow, implemented numerous management and operating systems to improve the cost-control, management, production process, product quality and so as the company profitability.

She also focused on corporate strategic planning, business development and sales & marketing in advertising agencies based in China and Hong Kong concentrating on developing strategic planning, giving ideas, advices and guidance in corporate, sales and marketing activities across multiple industries − Global FMCG, Telecom, Transportation, Banking and Insurance, etc.

Pockey holds a BA of Business Administration from the City University of Hong Kong.