As mentioned earlier marketing your business via the internet has become the most cost effective strategies used for advertising these days. If you are amongst the majority of small business owners, I am quite certain that you using social media platforms and other less expensive marketing alternatives to spread the word about your business. Here are some interesting statistics that can help you get the most out of your online marketing campaigns.

General Online Marketing

• 97% consumers search for local businesses online. (Source: Relevanza)
• In 2014, 1 out of 4 dollars spent globally will be on the internet (Source: imscalable.com)
• 68% consumers are likely to spend time reading content from a brand they are interested in. (Source: www.popmarkmedia.com)
• 60% consumers feel more positive about a company after reading custom content on its site. (Source: AOL and Nielsen)
• 85% customers expect businesses to be active on social media (Source: www.clearskyseo.com)

Social Media

• 21% of marketers say that social media has become more important to their company over the past six months. (Source: HubSpot)
• 72% of all internet users are now active on social media (Source: JeffBulas.com)
• 33% of consumers cite social networks as a way they discover new brands, products or services (Source: eMarketer.com)
• Almost 75% of Facebook’s 1.2 billion monthly active users access the platform through mobile, while on any given day, almost half of its users are mobile only (Source: Topdogsocialmedia.com)
• 22% of online adults are LinkedIn users (Source: Cursiveontent.com)

Blogging For Business

• Companies that blog generate 67% more leads than those that do not (Source: WebDAM)
• 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
• 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
• 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
• Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)

Email Marketing

• Emails with social sharing buttons increase click through rates by 158% (Source: WebDAM)
• Email Marketing has an ROI of 4,300% (Source: Copyblogger)
• Personalized subject lines are 22.2% more likely to be opened. However, personalized emails had a click through rate 16.5% lower than the average, and a click-to-open rate 31.7% below the average. (Source: Adestra July 2012 Report)
• “Secrets” is the most clicked lead nurturing subject line word (Source: activecommunities.com)
• Subject lines with 3 or 4 words preform around 40% worse than average both in open rate and in clicks. (Source: Emailaudience.com)

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