- Published: Sunday, 20 September 2015 03:27
WeChat is one of the most important social media platforms in China. WeChat is not a simple mobile messaging application, it’s also a social media platform which enables video calling, location-based services and a payment system. In addition, it has incorporated tools that allow users to play mini-games, to participate to contests and issue coupons. Consumers use WeChat for collecting information, opinions and comments about products and companies can take advantage of this.